Homer’s

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Homer's vinyl and CD's

Brand Overview

Homer’s is an independent record store in Omaha, Nebraska dedicated to celebrating music culture by offering a diverse selection of vinyl, CDs, and local music. They uplift the Omaha community by supporting independent artists and creating a space where all music lovers can explore, discover, and connect.

PROJECT GOAL

My goal for this project was to rebrand Homer’s current vibe to attract a new customers. In the world of digital music, physical music has been forgotten by many. The overall goal is to market to younger generations; inspiring and showing them how special physical media is.

Poster Design

16 x 11.5 inches.
This poster design was curated to be shown in the streets and shop windows of The Old Market, a vibrant & historic neighborhood.

Apparel

These goodies will be handed out during the Record Store Day promotion to the first 50 people in line.

Instagram Carousel

Promotional posts for “Record Store Day,” an event for music lovers that Homer’s takes part in.

Super-graphic

46 x 14 inches.
This super-graphic will “Bring You Back” to Homer’s.

Sticker

4 x 4 inches.
Vinyl sticker that will be sold at the front counter.

Business card

4 x 4 inches.
This business card features a funky shape, to further push the customer base with its enchanting CD-shape.